TikTok's Hyper Addictive Feed an A.I. Parlor Trick of Behavioral Hackings
Our relationship to our mobile device has intensified as app-product engineers seek the secret sauce to behavior modification.
Even when significant mobile phone and app usage is correlated with mental health problems, people keep doing it. In fact young people are doing it more and more - Globally, people average 6 hours 58 minutes of screen time per day. Daily screen time has increased by nearly 50 minutes per day since 2013. The average American spends 7 hours and 4 minutes looking at a screen each day.
Nearly one of those hours on average, is spent on TikTok.
In 2022, certainly TikTok is the most addictive Entertainment consumer app. It’s now the best algorithm at understanding the profile of a user and feeding them just the right content.
TikTok’s trick to hack the brain of young users is likely due to bleeding edge personalized A.I. A psychologist said the personalized algorithm on TikTok may be leading young people to get addicted. You think?
TikTok is the favorite brand of GenZ when compared to older users according to visual capitalist.
Wired wrote a recent Op-Ed about how TikTok’s glamour and dominance isn’t about its algo but about our increasingly personalized relationship with our phone.
TikTok's artificial intelligence algorithm is key to its breakout success. If you have just a few minutes to spare, here's what you need to know: TikTok uses a best-in-class AI-based recommendation algorithm to drive user engagement. This algorithm is better than that of its competitors such as YouTube and Instagram. But has our relationship to our phone changed over the last decade?
TikTok does not require the user to declare explicit interests, it just knows how to entertain, lure and build up their anticipation them better than YouTube and Instagram and the difference is noticeable even to someone not prone to checking such apps. Across the world, the average TikTok user spends 52 minutes on the app each day.
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