The A.I. Supremacy Wars for the Future 'Interface of Search' and Advertising Dominance
Search is the brain computer interface of today, and how we access A.I. as a civilization. Let's 🥳 democratize it.
We may be at the beginning of a new internet. Part of what limited us in the past was how the internet developed.
The advent of the search interface of advertising and the consumer habit of apps have dominated how we access information online. It became a vicious circle for advertising to dominate that gave too much power in the hands of too few companies. The gatekeepers. Now we have a window of opportunity to choose something else, something new.
From Narrow A.I. to Broad A.I. in Search
To build this new internet together, we will have to let go of our ingrained habits of how we relate to dumb narrow A.I. interfaces and addictive apps.
But now the age of dumb narrow A.I. and narrow algorithms may be making way for something else.
The dawning of Generative A.I. may mean ambient computing and conversational A.I. can lead us to an internet where broad A.I. and the pursuit of human-level AI (HLAI) can lead us to new experiences.
Just as apps addicted us and Google search became the everything of how the internet functioned, we’re starting to see gaps in how mobile devices and search will slowly make way for a more diversified human interface with A.I., and how we search will also diversify to a brain-computer-interface model, slowly at first, and then more rapidly in the years ahead.
Before the brain computer interface replaces apps, we will need to build ambient computing and generative A.I into everything both physical and digital. This isn’t a natural period of digital transformation, this is a war for advertising dominance among very specific corporations.
This may mean that February, 2023 marks the beginning of the end of Google and dominance of algorithmic vanilla search as the dominant interface.
Chat Powered Bing, ChatGPT and Quora’s Poe app, short for “Platform for Open Exploration” where you can access chatbots Sage, Claude and Dragonfly could change the human search interface with A.I. Conversational A.I. could be a value-add layer the replaces the old way of doing things.
Adding a Search and then “+ Reddit”, searching in TikTok, or using ChatGPT, is just the beginning in this shift. What’s clear is conventional Google search is no longer satisfying the consumer or the optimal experience.
Instead of being slaves to algorithms and Ads, we might start our searches in conversations with A.I., on specialized websites like Amazon for products or in ecosystem like Apple Services directly, as the advertising Duopoly of Google and Facebook begins to finally make way for the new.
We deserve an internet and a world of ambient computing that Generative A.I. will bring. This will take several years. But to do this we need to build an internet that’s better than Google, better than Facebook’s family of apps, and those old experiences that held us nearly as prisoners.
Keep reading with a 7-day free trial
Subscribe to AI Supremacy to keep reading this post and get 7 days of free access to the full post archives.