ByteDance Ventures Deeper Into Music With New Sound-Editing App
ByteDance's Music-Streaming ambitions and the A.I. of sound editing.
What is ByteDance?
ByteDance is one of the most sophisticated AI-consumer app companies in the world. They made TikTok’s app among so many others and are extremely active in the future of digital advertising in the Metaverse. They are implicated in the future of E-commerce, gaming, ed-tech and music streaming.
In fact, they recently debuted their Qishui Yinyue music streaming app in China. In 2022, ByteDance is the most sophisticated app maker and app product marketing company in the world.
ByteDance is an A.I. Consumer Company
ByteDance’s incredible A.I. recommendation engine is superior to YouTube, and they could build the Metaverse products that will truly dethrone Facebook. The ByteDance app Qishui Yinyue, translates to ‘soda music’ in Mandarin.
One thing many people don’t realize is ByteDance will emerge as one of the top A.I. as a service companies for a B2B audience as well. In July, 2021 the Beijing-based company has spun off a new division called BytePlus with the aim of reportedly selling TikTok’s AI-powered tech to customers. That news was originally reported by the Financial Times.
While China’s regulatory changes have put a stick in the spokes of ByteDance’s considerable gaming and Ed-tech efforts, the company is growing its advertising so quickly both YouTube and Facebook are growing at a crawl. TikTok’s Ad and attention model is even impacting Netflix. Hootsuite put together a pretty incredible list of what marketers should know about TikTok in 2022.
ByteDance is Beating YouTube and Facebook in Ad-Revenue Growth
TikTok, ByteDance’s most global app, can essentially nearly triple its Ad revenue in 2022. I’ve been covering ByteDance actively for quite some time.
TikTok is expected to increase its net U.S. ad revenue by 184% this year, or $5.96 billion, according to a recent report from research firm Insider Intelligence.
This is common knowledge in the industry. TikTok now has well over 1 Billion monthly active users. While Facebook’s suite of apps has a larger total audience, they are older and less likely to be power users. Younger consumers are always more important audiences in consumer capitalism.
Why You Cannot Clone Beijing
Facebook with Instagram tried to copy ByteDance with Instagram Reels. YouTube has had some success with YouTube Shorts. However after China’s WeChat, only TokTok is approaching super-app status. This means China has more data on GenZ globally than any generation ever before.
In 2022, ByteDance will take in just 2.4% of the nearly $250 billion companies spend on digital advertising in the U.S. But ByteDance is building apps and products inside of TikTok, that is only the beginning. TikTok has already done more in E-commerce (via Douyin in China) than Facebook ever managed with its suite of apps. This bodes well for the future of ByteDance, that has yet to go public.
I think ByteDance will do a Hong Kong IPO in early 2023, and its market cap by then will be around $230 Billion, or around double that of Stripe. I’m a kind of futurist that is a ByteDance watcher, this is how much I care about the future of technology, so much of that actually comes from China post 2025 and not Silicon Valley any longer. I even have a “secret” Newsletter about ChinaTech.
I’m bullish on China’s ability to bring us innovative companies and ultra-curious on their Surveillance Capitalism with Chinese characteristics. I consider myself pretty agnostic when it comes to national propaganda themes, as I’m based in Canada. What is BytePlus?
While the founder of ByteDance is a product genius, on par with Even Spiegal, the way Chinese companies can scale changed forever with the arrival of TikTok. TikTok in the early 2020s, is eating the world as a singular trend in the attention economy. Platforms like Instagram, YouTube and even LinkedIn are racing to clone its elements and A.I. It’s pretty sad.
ByteDance has announced a new plugin that utilizes machine learning for audio synthesis.
What is ByteDance Mawf?
Could ByteDance create the next Spotify?
TikTok is continuing its foray into the music industry by testing a new sound-editing app for musicians and creators called Mawf. Bytedance's Mawf uses machine learning to emulate the sound of acoustic instruments. ByteDance, are currently beta-testing the sound-editing tool throughout Europe and the U.K., Business Insider reported (paywalled) Wednesday.
How will A.I. impact the future musicians and creators on yet new apps and platforms? Mawf transforms users’ vocals and other audio inputs into instrumental sounds like trumpets, saxophones and flutes.
A series of levers allows users to modify the sounds, which are sourced from the machine-learned analysis of recordings by professional musicians, according to the app’s website. Music production platforms, such as Ableton Live and Logic Pro, can integrate Mawf’s features as a plugin, which allows users to incorporate the app’s audio into their projects. It’s pretty interesting.
Morphing the Future of Audio with ByteDance
Mawf, the new plugin, utilizes machine learning to ‘morph’ incoming audio signals into emulations of real instruments in the DAW. Its ML synthesis engine can also run on only MIDI input. As a result, Mawf can be used as an instrument to color an existent sound or as an independent virtual instrument. Mawf’s beta version includes models for three instruments: saxophone, trumpet, and khlui, a Thai instrument.
The Beta is limited to apparently, the first 500 signups.
Available for desktop computers, the software “analyses incoming signals and re renders it using machine learning models of musical instruments”. Said signals including singing, mono synths, MIDI “and yes, your cat”.
The Rise of A.I. Musicians?
The developers behind Mawf utilize machine learning to analyze recordings of professional musicians. The ML models extracted detailed changes in the instrument’s sound associated with variations in pitch and amplitude. Mawf then utilizes these trained models to approximate the sound of these instruments based on input provided by the user. Mawf requires only a solo recording of the target instrument to imitate it.
In theory Mawf could enable ByteDance to create synthetic music eventually. They are hiring like crazy, I don’t blame them.
The plugin's ML synthesis engine can also run on MIDI input alone. This means you can use Mawf as an effect to colour an existing sound, or use it as a virtual instrument by itself.
Mawf uses machine learning to 'morph' incoming audio signals into emulations of real instruments in your DAW.
Though the range of modelled instruments is a little small, Mawf does feature some interesting additions. There's an in-built compressor, chorus, and reverb effects, and a number of Control Modes that adjust how Mawf's synth engine is triggered, allowing the user to control the pitch of the processed audio through MIDI.
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