Amazon's Secret Plan to Add A.I. Search

🛒Amazon's Advertising Growth Depends will be super-charged by its adoption of LLMs

Photo by Adrian Sulyok on Unsplash

Hello Everyone,

If Generative A.I. and GPT-4 forces Google to remake our search experience online, the one company with the most to gain is not Microsoft, it’s actually Amazon.

Amazon has been taking marketshare in product search from Google for years and has become an advertising behemoth in its own right. I argue in t…